series Archives - Thanx Media https://www.thethanxmedia.com/tag/series/ Delivering the right mix of technology and services Tue, 24 Oct 2017 21:37:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.thethanxmedia.com/wp-content/uploads/2017/03/cropped-x-logo-square-32x32.png series Archives - Thanx Media https://www.thethanxmedia.com/tag/series/ 32 32 Email Marketing Part II: Automation & Data Analysis https://www.thethanxmedia.com/elements-of-e-commerce-part-iv-email-marketing-with-automation-data-analysis/ https://www.thethanxmedia.com/elements-of-e-commerce-part-iv-email-marketing-with-automation-data-analysis/#respond Tue, 12 Sep 2017 15:48:57 +0000 http://txmedia.wpengine.com/?p=1734 In the first part of our email-marketing discussion we outlined how to create personalized and interactive emails to engage consumers. But how do you achieve personalized subject headings for each reader or send emails in response to an individual consumer’s behavior? You need tech that automates these functions and gathers and analyzes data on customer demographics […]

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]]> https://www.thethanxmedia.com/elements-of-e-commerce-part-iv-email-marketing-with-automation-data-analysis/feed/ 0 Influencer Marketing Part II: Influencer Marketing Technology https://www.thethanxmedia.com/elements-of-e-commerce-part-ii-influencer-marketing-technology/ https://www.thethanxmedia.com/elements-of-e-commerce-part-ii-influencer-marketing-technology/#respond Wed, 06 Sep 2017 15:34:09 +0000 http://txmedia.wpengine.com/?p=1730 In Part I of our Influencer Marketing discussion, we outlined how to connect to your consumers through their existing relationships on social media or blogs. Harnessing the natural-feel of social media chatter is effective once you’ve found the right influencers connected to the right audience. In this Part II of our Influencer Marketing discussion, we’re […]

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]]> https://www.thethanxmedia.com/elements-of-e-commerce-part-ii-influencer-marketing-technology/feed/ 0 Elements of E-Commerce | Influencer Marketing https://www.thethanxmedia.com/elements-of-e-commerce-part-i-influencer-marketing/ https://www.thethanxmedia.com/elements-of-e-commerce-part-i-influencer-marketing/#respond Fri, 01 Sep 2017 15:27:56 +0000 http://txmedia.wpengine.com/?p=1729 Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Influencer Marketing? Influencer marketing uses individuals to spread the word about a company’s products and services. Influencers are people who are already connected to your audience. […]

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]]> https://www.thethanxmedia.com/elements-of-e-commerce-part-i-influencer-marketing/feed/ 0 Part 2 | Overcoming B2B E-Commerce Channel Conflict https://www.thethanxmedia.com/part-2-overcoming-b2b-e-commerce-channel-conflict/ https://www.thethanxmedia.com/part-2-overcoming-b2b-e-commerce-channel-conflict/#respond Thu, 03 Aug 2017 16:15:10 +0000 http://txmedia.wpengine.com/?p=1711 Welcome to Part II of our four-part series on Optimizing the B2B Experience to Meet B2C Expectations. In this series we are looking closely at three key issues identified in the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Today we’ll talk about the potential for conflict between direct sales and e-commerce for B2B organizations. […]

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]]> https://www.thethanxmedia.com/part-2-overcoming-b2b-e-commerce-channel-conflict/feed/ 0 Part 1 | Optimizing the B2B Experience to Meet B2C Expectations https://www.thethanxmedia.com/optimizing-the-b2b-experience-to-meet-b2c-expectations/ https://www.thethanxmedia.com/optimizing-the-b2b-experience-to-meet-b2c-expectations/#respond Mon, 31 Jul 2017 16:15:32 +0000 http://txmedia.wpengine.com/?p=1710 In the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking,” Andy Hoar does a great job of outlining the current challenges faced by B2B e-commerce organizations. Largely driven by the growing influence of the millennial generation, the Forrester report outlines three key issues facing B2B organizations: B2B buyers are growing increasingly impatient with suppliers that don’t […]

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