data Archives - Thanx Media https://www.thethanxmedia.com/tag/data/ Delivering the right mix of technology and services Thu, 21 Dec 2017 21:02:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.thethanxmedia.com/wp-content/uploads/2017/03/cropped-x-logo-square-32x32.png data Archives - Thanx Media https://www.thethanxmedia.com/tag/data/ 32 32 Customer Analytics Part IV: Journey Mapping https://www.thethanxmedia.com/customer-analytics-part-iv-journey-mapping/ https://www.thethanxmedia.com/customer-analytics-part-iv-journey-mapping/#respond Fri, 10 Nov 2017 16:03:00 +0000 http://txmedia.wpengine.com/?p=1823 Now that you’ve learned where to look for customer data, thought about how to put that data in context, and ensured that your data is set up for comparison and visualization, let’s explore an actionable analysis of all that data—the customer journey map. What is a Customer Journey Map? A customer journey map plots the […]

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]]> https://www.thethanxmedia.com/customer-analytics-part-iv-journey-mapping/feed/ 0 Customer Analytics Part III: Using & Managing Your Data, A Checklist https://www.thethanxmedia.com/customer-analytics-part-iii-using-managing-data-checklist/ https://www.thethanxmedia.com/customer-analytics-part-iii-using-managing-data-checklist/#respond Tue, 07 Nov 2017 15:55:03 +0000 http://txmedia.wpengine.com/?p=1822 Today we continue our Customer Analytics discussion with a quick checklist for your customer data analysis. Three Steps to Customer Data Analysis 1.  Identify the Key Performance Indicators (KPIs) that you will track and make sure you are capturing the relevant data. This step is a combination of the knowledge from Parts I and II […]

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]]> https://www.thethanxmedia.com/customer-analytics-part-iii-using-managing-data-checklist/feed/ 0 Customer Analytics Part II: Putting the Data in Context https://www.thethanxmedia.com/customer-analytics-part-ii-putting-data-context/ https://www.thethanxmedia.com/customer-analytics-part-ii-putting-data-context/#respond Fri, 03 Nov 2017 15:50:09 +0000 http://txmedia.wpengine.com/?p=1821 Welcome back to our Customer Analytics discussion. We’ve gone over what customer analytics are and where data is sourced. Now let’s take a look at how we assess that data and find usable information. Focusing on Segments of Data in Context After cataloguing what feels like an unwieldy amount of information about who our customers […]

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]]> https://www.thethanxmedia.com/customer-analytics-part-ii-putting-data-context/feed/ 0 Elements of E-Commerce | Customer Analytics https://www.thethanxmedia.com/elements-e-commerce-customer-analytics/ https://www.thethanxmedia.com/elements-e-commerce-customer-analytics/#respond Tue, 31 Oct 2017 15:43:47 +0000 http://txmedia.wpengine.com/?p=1820 Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. Today we’re taking a look at customer analytics. The first step is orienting ourselves with the what and where. Over the next few posts, we’ll dive deeper to […]

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]]> https://www.thethanxmedia.com/elements-e-commerce-customer-analytics/feed/ 0 Email Marketing Part II: Automation & Data Analysis https://www.thethanxmedia.com/elements-of-e-commerce-part-iv-email-marketing-with-automation-data-analysis/ https://www.thethanxmedia.com/elements-of-e-commerce-part-iv-email-marketing-with-automation-data-analysis/#respond Tue, 12 Sep 2017 15:48:57 +0000 http://txmedia.wpengine.com/?p=1734 In the first part of our email-marketing discussion we outlined how to create personalized and interactive emails to engage consumers. But how do you achieve personalized subject headings for each reader or send emails in response to an individual consumer’s behavior? You need tech that automates these functions and gathers and analyzes data on customer demographics […]

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]]> https://www.thethanxmedia.com/elements-of-e-commerce-part-iv-email-marketing-with-automation-data-analysis/feed/ 0 E-commerce Data Analytics: Do You Know What You’re Looking For? https://www.thethanxmedia.com/e-commerce-data-analytics-do-you-know-what-youre-looking-for/ https://www.thethanxmedia.com/e-commerce-data-analytics-do-you-know-what-youre-looking-for/#respond Thu, 31 Aug 2017 01:22:35 +0000 http://txmedia.wpengine.com/?p=1728 Data analysis is becoming the center of successful and targeted e-commerce. Customers using websites, email and social media platforms give B2B and B2C e-retailers more information than was ever available for in-person sales. There is a way to use this data to strengthen focus on the strongest markets—for example, using predictive analysis tools Dell was […]

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