B2C Archives - Thanx Media https://www.thethanxmedia.com/tag/b2c/ Delivering the right mix of technology and services Thu, 31 Aug 2017 02:08:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.thethanxmedia.com/wp-content/uploads/2017/03/cropped-x-logo-square-32x32.png B2C Archives - Thanx Media https://www.thethanxmedia.com/tag/b2c/ 32 32 The New Face of Business & Winning the Millennial B2B Buyer https://www.thethanxmedia.com/the-new-face-of-business-winning-the-millennial-b2b-buyer/ https://www.thethanxmedia.com/the-new-face-of-business-winning-the-millennial-b2b-buyer/#respond Thu, 24 Aug 2017 14:36:50 +0000 http://txmedia.wpengine.com/?p=1722 Millennials already play a key role in B2B purchasing processes at their companies. According to the study “The Next Generation of B2B: How the Millennial Buyer is Changing B2B Sales & Marketing,” 73% of Millennials are already involved in overall decision-making processes; those responsibilities will only continue to increase as Millennials become more experienced players. By 2025, Millennials […]

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]]> https://www.thethanxmedia.com/the-new-face-of-business-winning-the-millennial-b2b-buyer/feed/ 0 E-commerce Challenges for B2B and B2C Firms https://www.thethanxmedia.com/e-commerce-challenges-for-b2b-and-b2c-firms/ https://www.thethanxmedia.com/e-commerce-challenges-for-b2b-and-b2c-firms/#respond Thu, 17 Aug 2017 14:30:55 +0000 http://txmedia.wpengine.com/?p=1720 The channel shift to online for B2B buyers shows no signs of slowing down; in fact many would say that the convergence of B2B & B2C e-commerce is here. B2C and B2B Firms Face Overlapping Challenges A recent Aberdeen survey of the e-commerce activities of both B2B and B2C firms reveals many overlaps among the roadblocks impacting […]

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]]> https://www.thethanxmedia.com/e-commerce-challenges-for-b2b-and-b2c-firms/feed/ 0 Part 2 | Overcoming B2B E-Commerce Channel Conflict https://www.thethanxmedia.com/part-2-overcoming-b2b-e-commerce-channel-conflict/ https://www.thethanxmedia.com/part-2-overcoming-b2b-e-commerce-channel-conflict/#respond Thu, 03 Aug 2017 16:15:10 +0000 http://txmedia.wpengine.com/?p=1711 Welcome to Part II of our four-part series on Optimizing the B2B Experience to Meet B2C Expectations. In this series we are looking closely at three key issues identified in the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Today we’ll talk about the potential for conflict between direct sales and e-commerce for B2B organizations. […]

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]]> https://www.thethanxmedia.com/part-2-overcoming-b2b-e-commerce-channel-conflict/feed/ 0 Part 1 | Optimizing the B2B Experience to Meet B2C Expectations https://www.thethanxmedia.com/optimizing-the-b2b-experience-to-meet-b2c-expectations/ https://www.thethanxmedia.com/optimizing-the-b2b-experience-to-meet-b2c-expectations/#respond Mon, 31 Jul 2017 16:15:32 +0000 http://txmedia.wpengine.com/?p=1710 In the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking,” Andy Hoar does a great job of outlining the current challenges faced by B2B e-commerce organizations. Largely driven by the growing influence of the millennial generation, the Forrester report outlines three key issues facing B2B organizations: B2B buyers are growing increasingly impatient with suppliers that don’t […]

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]]> https://www.thethanxmedia.com/optimizing-the-b2b-experience-to-meet-b2c-expectations/feed/ 0 Are B2B Buyers and B2C Shoppers Different? https://www.thethanxmedia.com/are-b2b-buyers-and-b2c-shoppers-different/ https://www.thethanxmedia.com/are-b2b-buyers-and-b2c-shoppers-different/#respond Thu, 27 Apr 2017 12:25:11 +0000 http://txmedia.wpengine.com/?p=1691 The blurring line between B2B and B2C buying continues to be one of the most popular topics in e-commerce. When we know that B2B consumers have begun to expect a B2C-like experience online, should we just use one model? Not quite. A B2B buyer is not the average online shopper looking for the best deal […]

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